Learn how to make 2018 your best business year yet

Lisa Colston, RPR, a freelancer and owner of Sworn Testimony, PLLC, in Lexington, Ky., is already registered to attend the 2018 NCRA Firm Owners Executive Conference, saying she’s looking forward to “getting my creative juices flowing and thinking outside the box.” The 2018 event is Jan. 28-30 at The Don CeSar in St. Pete Beach, Fla. This business-focused conference is designed with two key elements in mind: 1) giving attendees real-world educational sessions with pragmatic tips they can take back and implement into their business immediately and 2) providing lots of time to network with a friendly, open community of like-minded professionals.

This year, attendees will work with John Spence, one of the top 100 business thought leaders in the nation. During his keynote address, Spence will focus on what he does best: making complex business ideas “awesomely simple.” Later that afternoon, he will lead an in-depth, two-part workshop focused first on business planning and execution and then on strategic thinking and planning. Since Firm Owners is a smaller, more intimate event, attendees will have the opportunity to address their specific individual business challenges during this workshop.

Colston said that marketing tips and tricks are some of the most valuable things she’s learned at past conferences. And 2018 will continue that trend with Steve Scott’s session, “Marketing your Business on the Web.” Scott brings longtime experience with search engine optimization (SEO) and website design, fields he’s been working in since 1998. SEO is one of the current buzzwords in online marketing, and attendees will come away with greater insight on how to use SEO to get their name in front of potential clients.

Colston said that the most enjoyable part of attending Firm Owners is “the feeling of community and friendship” and that she’s been able to “develop business relationships that are built on the foundation of confidence and trust.” Furthermore, “the ability to collaborate on business strategies to help grow and strengthen” her business are why she keeps coming back. Plenty of networking time is built into the schedule, including a fun “Build-it, Mix-it, Who Will Win-it Networking Event” that will kick off the conference.

Freelancers and firm owners who are thinking of attending this conference for the first time will find a warm and welcoming community. “As a first-time attendee, I fully anticipated feeling like an outsider or fifth wheel. I was so sure that I would have to insert myself into conversations and wedge myself into long-forged friendships. I’m happy to say I was completely wrong,” said Constance Lee, RPR, a freelancer and owner of Constance Lee & Company in Baden, Pa. Lee attended for the first time in 2016 and then returned the very next year.

Finally, attendees will get access to the annual NCRA State of the Industry. This session will look at how the court reporting and captioning industry is doing now, what areas firms are developing, and what successes they’re finding – all based on solid, current data. Having a real-world sense of what the industry looks like nationwide will help attendees know where their individual businesses fit into the big picture.

The motto for the 2018 event is “Connect. Learn. Energize.” for good reason. “A network of professionals that you can rely on through the year will make running a small business effortless,” said Colston. “We are one united group of professionals working together to maintain a professional court reporting industry overall.” Come join the 2018 NCRA Firm Owners Executive Conference in January and discover what connection or tip will be the one that makes 2018 your best business year yet.

Don’t miss your chance to register

The NCRA website will be running routine maintenance on Thursday, Nov. 16, but attendees can download the registration form and register by phone or mail. In addition, members who register for the event and book their stay at The Don CeSar on Nov. 24 will be entered into a drawing for a free spouse registration for the event as part of NCRA’s Best. Friday. Ever. on Black Friday. Don’t wait – registration prices increase on Dec. 16.

2018 NCRA Firm Owners Executive Conference keynote to focus on achieving business excellence

John Spence will present the keynote at the 2018 NCRA Firm Owners Executive Conference

Participants in the 2018 NCRA Firm Owners Executive Conference will gain an inside track into the thinking of John Spence, one of the top 100 business thought leaders in the nation. Spence will take the podium as keynote speaker and share his insights into achieving business excellence.

The 2018 NCRA Firm Owners Executive Conference takes place Jan. 28-30 at the Don CeSar Hotel in St. Pete Beach, Fla. Members are urged to register for the conference soon to take advantage of a discounted rate being offered through Dec. 15. Rates for the conference registration will increase by $100 beginning Dec. 16. Special hotel rates for the event will expire on Jan. 5, 2018.

In addition to the keynote, Spence will present his most intensive business improvement workshop. This workshop is specifically created to help management teams take a hard, honest look at their business to determine exactly where their strengths and weaknesses are and then create a focused plan for how to succeed at a higher level in the marketplace. Participants will leave his session with a much improved understanding of their business as well as a plan of specific action steps that address what needs to be done immediately to improve their organization’s revenues, market share, and profitability.

Key elements Spence will address include:

  • an understanding of the importance of creating a clear vision and a focused strategy
  • numerous benchmarking audits against top companies
  • an understanding of the four primary and four secondary drivers of business excellence
  • an examination of the importance of mastering the organization’s “moments of truth”
  • the discovery of why it is critical to own the customer’s voice
  • an in-depth look at how organizations create effective strategies
  • an examination of the nine steps to effective execution
  • the discovery of how to greatly increase accountability across the organization

For more than 22 years, Spence has traveled worldwide to help people and businesses be more successful. He is the author of five books and co-author of several more, a business consultant, workshop facilitator, and executive coach with a client list that includes numerous Fortune 500 firms, small to medium-sized businesses, professional associations, and other organizations. His areas of expertise include leadership, high-performance teams, managing change, organizational culture, consultative selling, strategic planning, strategy execution, and the future of business.

At 26 years old, Spence was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. Just two years later, Inc. Magazine named him one of America’s Up and Coming Young Business Leaders. He has also been recognized as one of the Top 100 Small Business Influencers in America, one of the Top 50 Small Business Experts in America, and one of the top 500 Leadership Development Experts in the World. In addition, the American Management Association named him one of America’s Top 50 Leaders to Watch. He has been a guest lecturer at more than 90 colleges and universities, including MIT, Stanford, Cornell, and the Wharton School of Business.

“The Firm Owners Executive Conference is designed to help you grow your business. The topics this year address the new challenges we’re all facing with a head-on approach with frank discussion on how to embrace the changes so that we are not left behind. By the end of the conference, you will return home with a renewed strength and business strategy for 2018. You will be more aware of the changes in technology and how they will impact law firms, corporations, insurance companies, and legal support services, with an emphasis on court reporters,” said Christa Walton, CMRS, CEO of Florida-based Orange Legal, who has attended numerous Firm Owner events.

“When our firm was smaller, the benefit was attending the classes and learning from the speakers. Now that our firm has grown and we know more, the biggest benefit of attending is getting the opportunity to network and spend time with great friends. Most of the time, at one point during the event, the owner and I will look at each other and say, ‘That just paid for the entire conference,’ whether it be getting the opportunity to speak with a firm owner who needs help in our area or just hearing how another agency does something we’ve been struggling with,” she added.

In addition to enjoying ample networking receptions and opportunities, participants in the 2018 event can expect to connect, learn, and get energized through a number of insightful educational sessions.

Among the guest speakers on the bill this year will be Steve Scott, SEO strategist, internet marketing educator, and owner of the Tampa SEO Training Academy. Scott will lead a session dedicated to business marketing on the Web. He will touch on the secrets to search engine optimization (SEO) success, tactics and techniques for online marketing, and social media marketing, among other topics.

Since August 2006, Scott has worked with individuals and corporate clients to use internet-marketing strategies like SEO, local search, social media, pay-per-click, and more. His clients have included IBM, American Express, Reader’s Digest, and Revlon.

“During my career, I’ve developed websites and search engine optimization programs for clients, both large and small. Helping business owners worldwide create a powerful online presence for their brands is my life’s work,” Scott said. “As an SEO industry veteran with a history in computer training dating back to 1990, I’ve trained and consulted with Fortune 1000 companies and have logged nearly 4,000+ hours in a hands-on training environment.”

For more information and to register for the host hotel and conference, visit NCRA.org/FirmOwners.

Norwalk woman nationally recognized for court reporting

JCR: Journal of Court Reporting, TheJCR.com, JCR WeeklyOn Sept. 11, the Norwalk Reflector posted an article announcing that Marie Fresch, RMR, CRC, a freelancer and CART captioner in Norwalk, Ohio, had earned the Certified Realtime Captioner (CRC) certification. The article explained the requirements for earning the CRC, provided some background on captioning, and shared a few highlights from Fresch’s career.

The article was generated by a press release issued by NCRA on Fresch’s behalf.

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Steno Services partners with Mark Kelly on new search engine campaign

jcr-publications_high-resOklahoma court reporting firm Steno Services announced a new partnership with Spark Digital Marketing and Mark Kelly to launch a new campaign that allows for advertising management, according to a press release issued Jan. 30.

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Kelty & Scott Partners with Spark Digital Marketing

JCR publications share buttonA press release issued June 20 announced that Kelty & Scott, a court reporting firm since 1993, has entered a strategic alliance with Spark Digital Marketing to expand the company’s court reporting services in the San Francisco, Calif., metropolitan area.

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Depo International and Spark Digital Marketing enter strategic relationship in Las Vegas

JCRiconDigital Marketing and Depo International, a court reporting firm with more than 40 years of experience, announced in a press release issued June 9 that the companies have formed a strategic partnership. The alliance will allow Depo International to gain needed exposure to grow its services in the Las Vegas, Nev., metropolitan area.

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Advanced Court Reporting partners with Spark Digital Marketing

JCRiconAdvanced Court Reporting, Boston, Mass., announced in a press release issued June 8 that the company has partnered with Spark Digital Marketing in an effort to achieve more exposure and grow its services in the Boston metropolitan area. Spark Digital Marketing is a search engine optimization, social media management, and website development company based in Winston Salem, N.C.

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Accuracy-Plus Reporting hires Spark Digital Marketing to increase exposure on the Web

Accuracy-Plus Reporting, Sacramento, Calif., announced in a press release issued on May 10 that it has partnered with Spark Digital Marketing in order to increase its visibility on the Internet.

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NCRA’s Take Note campaign earns ASAE honors

POA-Silver-Award-Badge-WEBNCRA’s Take Note Campaign has been awarded a 2015 Power of A Silver Award by the American Society of Association Executives. The campaign was recognized for providing high school students and their parents and guidance counselors with education about the role of court reporters, as well as career benefits.

“Congratulations to the NCRA for helping make the world a better place,” said Hugh “Mac” Cannon, MPA, CAE, executive director of the American Council of Engineering Companies of Metropolitan Washington, D.C., and chair of the Power of A Awards Judging Committee, in a press release announcing the honors. “Their story exemplifies how associations make a difference every day – not just to the industry or profession they represent, but to society at large.”

The Take Note campaign was also recognized for helping to ensure that future court proceedings have the most accurate transcripts available, as well as for improving individual lives by reducing the amount of personal student debt, and national debt, by offering affordable education opportunities.

Earlier this year, the Florida Public Relations Association named NCRA’s Take Note Campaign first in the public relations division of its annual Image Awards. The public relations division of FPRA’s Image Awards considers how a program has improved an organization’s image in the community, informed and educated the public about an issue, created a public image for an organization, and successfully worked to inform or influence target markets audiences through the use of the news. The Take Note Campaign placed first in all four areas of the division.

The Take Note Campaign was launched last August by NCRA to help increase the public’s awareness of the court reporting and captioning profession and to spotlight the fact that there is ample opportunity in the court reporting profession in the coming years.

NCRA’s Take Note Campaign is being handled by the Florida-based public relations firm BowStern. The firm applied for the award on behalf of NCRA.

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More information about the campaign can be found at crTakeNote.com.

‘Mobilegeddon’ could be bad news for 40 percent of top websites

As of April 28, Google will be using a new algorithm favoring sites that are “mobile-friendly” for searches on smartphones, according to an article in USA Today. This new algorithm is likely to change the rankings of sites in search results, which could result in loss of business.

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